THE SCOOP ON POOP

In Los Angeles, 41% of dog owners don’t pick up their pet’s waste. So to encourage them to do it, we created the “Scoop on Poop” campaign. Pet owners grab a bag, write their info on it and drop off their dog’s doo in the bin. In 24 hours, we’ll test the stool for disease and email the owner the health results.

We helped Cedars-Sinai become more than just the “celebrity hospital in Beverly Hills” with relatable and approachable creative across their various departments. From their expert care in Neurology and Orthopaedics to their work in Pediatrics and in the surrounding communities, we helped Angelinos change their perception of the hospital.

The ESPN College GameDay campaign is all about the personality and humor of the GameDay crew and highlighting different school traditions and unusual coaching rituals. We had the opportunity to feature coach Les Miles of LSU, Chip Kelly of Oregon, as well as "Boomer" and "Sooner" from Oklahoma.

WALK PROUD L.A.

We transformed an ordinary pedestrian signal into a symbol of support for the LGBTQ community during LA Pride week. A rainbow-colored transparency was mounted onto the pedestrian signals at prominent crosswalks in West Hollywood during LA’s 2017 Pride weekend. These rainbow pedestrian signals were seen by all attendees and were featured on the local news.

HTC, founded in 1997, stands for "High Tech Computer". We were tasked to reinvent the brand and instill more meaning in consumers' mind. So we tapped Robert Downey Jr. to help convey the message that HTC stands for, "Here's To Change". 

We helped Art Center College of Design ask young professionals a real and honest question about their future: “Why work for a living?”. Instead of being stuck at a dead-end job that they hate, why not go into a field like transportation design, graphic design, film, and illustration – so they can spend their life doing what they truly love. 

This project was created to generate donations for the American Civil Liberties Union to help support the fight against President Trump’s travel bans. We took his iconic and divisive “Make America Great Again” hat and turned it into a symbol of inclusion to create a conversation supporting the 3.3 million Muslim Americans that already make America great. A KickStarter campaign, placement in local boutiques, and social activations generated enough awareness to produce the hats and create a site to further promote it. We donated over $1,500 to the ACLU. 

We teamed up with Adam Carolla to promote his Mangria wine-based cocktail last holiday season through a series of social videos. The campaign featured "Carolla Claus" deciding who deserved a glass of Mangria during the holidays. We had a budget of $0.00 and no paid media, and yet, we generated over 780,190 impressions and 83,400 views on Facebook and Twitter in just five days. We deserved a glass of Mangria. 

Coffee Bean & Tea Leaf wanted to increase fan engagement, so we created an instagram campaign that captures Coffee Bean's fun personality through their iconic Purple Straw.

We launched Cisco's 2012 advertising campaign Built for the Human Network with a TV campaign that aired during the 2012 NBA playoffs. It highlights how the Cisco Intelligent Network transforms the way different industries do business. We also created a 6-page insert that ran in different business magazines and newspaper to reinforce the message. 

Everyone wants better performance from their smartphones but no one realizes that the processor inside the phone makes all of the difference. To increase awareness, we created a mascot that represents the Qualcomm Snapdragon processor and launched him in different media nationwide. 

Each summer, the ESPY Awards take place in Los Angeles to honor the biggest star athletes and memorable moments from the past year in sports. This year, SNL’s “Weekend Update” anchor Seth Meyers, prepares for the ESPYs with a little help from his friends. 

In an effort to create excitement for the regular college basketball season, we rebranded the entire program by naming it The Home Court of College Hoops and created a series of TV spots that capture the heart, soul and purpose of college basketball's regular season.

Autodesk is a global software company with over 80 different softwares for 11 different industries. Every year in March, Autodesk launches new versions of their software for all their divisions (Manufacturing, Industrial, Civil Engineering, Entertainment, Architecture, Infrastructure and AutoCAD). We created a comprehensive advertising campaign with a complete toolkit optimized for 128 countries, with 75 original 3D imagery, print materials and interactive banners.

My very first tv shoot. Joe Pytka was the director. He elbowed me in the back of the head during a one-on-one pick up game. And then he put me in the spot as "WIRELESS".

Besides my regular advertising class, I teach the One Show Student Competition class to help student through the process and help push the work. So far, we've won 2 gold, 3 silver, 2 bronze pencils and 4 merits. Here is some of my favorite work.